Marketing and SEO

Content / SEO

Draft helpful articles in the portal, tailor them for Bolton or Hindley, and publish them to the WordPress student portal pages.

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New term campaign

Routine and training reminder

Create the first-week blog article for Bolton and Hindley, then queue a student email reminding families why routine matters.

Student email

Queues one email per email address for active students in the selected centres. It uses the normal Mass Email worker so you can monitor sent, skipped and failed rows.

Email centres

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Blog article

Creates or reuses the article “New term routine: why regular martial arts training helps children settle back in” and attaches local wording for the Bolton and Hindley WordPress targets.

Campaign status will show here.

Run a new-term action to see the result.

Search visibility

Public-page SEO dashboard

Compare the latest audit for each site, keep public pages healthy, and separate workflow pages from pages worth sending to Google.

Centre Page type Check to find

Run a sitemap crawl to populate the dashboard.

Centre comparison

Latest audit per URL

Most common checks

Based on the selected pages

Pages needing attention

Lowest scores first

Investigation

Website SEO audit

Check a saved Bolton or Hindley page repeatedly, keep the result history, and use the findings to decide what to improve next.

Centre Saved site Page URL

Sitemap pages Checks pages listed in the saved site’s sitemap and keeps each page in the audit history.

Choose a site or enter a page URL to run an audit.

Recent audits for the permitted centres will show here.

Publishing setup

WordPress targets

Each site needs its own WordPress username and application password. Passwords are stored in the portal secret vault.

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Target name Centre Target code WordPress username WordPress site URL Student portal page URL REST API base URL Default category ID Default category name Default WordPress status Theme note Application password

Active target

Articles

Draft and publish

Write the core article once, choose which site or sites it belongs on, and add local wording for each one.

30 original posts, scheduled at 10 per month on the active WordPress sites available to your login. Graduation posts include 18 October and 13 December with the belt-group times.

Title Slug Primary centre Status Author name Category Featured image URL SEO keywords Meta description Excerpt Canonical URL Article body HTML

Targets

Where this article goes

WordPress targets will show here.

Preview

Article preview

Publishing log

Latest result

Publish results will show here.